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Course Overview

The Master of Science in Digital Marketing programme is designed to equip students with the necessary skills to excel in the digital marketing space, focusing on the impact of AI tools and data analytics to create effective strategies across multiple platforms.

Achievement

Demand for Digital Marketing talent is rising globally with AI-driven marketing solutions

Curriculum

• Year 1, Semester 1 (YR1 SEM1):
  • Digital Marketing Strategies
  • Consumer Behavior in Digital Environment
  • Content Marketing and Branding
  • Social Media Marketing
• Year 1, Semester 2 (YR1 SEM2):
  • SEO and SEM
  • Data Analytics for Digital Marketing
  • Marketing Intelligence
  • Customer Engagement and Retention
• Year 2, Semester 1 (YR2 SEM1):
  • AI in Marketing
  • Digital Marketing Project
  • Brand and Marketing Analytics

Entry Requirements

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements

• International Students = Band 6.0 in IELTS

Career Prospects

Graduates of this programme can pursue careers as:

• Digital Marketing Manager
• Social Media Manager
• SEO Specialist
• Digital Marketing Coordinator
• Digital Marketing Analyst
• Brand Manager
• Chief Growth Officer