51风流

Course Overview

Graphic designers are a vital component in the creative industries of advertising and design. Throughout this programme, the students will be taught the fundamental principles of art and design, as well as trained in the technical execution of design works, learning how to develop their design ideas and visuals from analog to the digital platform. 

The multimedia perspective of the course trains the students to apply their art and design projects to a wide range of applications, from print to digital and web, including time-based media such as video and audio productions. 

The versatility of this programme enables its graduates to diversify their talents and skill-sets to be equally relevant and marketable in a variety of fields including Visual Design, Advertising, Public Relations, Publishing, Journalism, Marketing and Events Management. 

Graduates of this course will be well-versed in both the theoretical understanding, as well as the technical expertise needed for conceptualising graphic design solutions, developing memorable corporate identities, the building and effective management of brands, including the development of sound advertising campaigns and marketing strategies. 

Curriculum

Year 1

• Co-Curriculum?
• Colour Studies 
• Communicative English 
• Computer Graphic 
• Creative Thinking and Idea Generation 
• Digital Photography 
• Drawing Techniques I?
• Drawing Techniques I?I
   
• Elective I 
• Fundamentals of Layout Design?
   
• History of Art and Design I 
• MPU1* 
• MPU1** 
• Sun Zi's Art of War and Business Strategies 
• Typography Studies 
• Visual Communication 

Year 2

• Animation 
• Art Law & Cyber Law?
   
• Digital Imaging?
• Digital Video & Audio Production 
• Elective II 
• Elective III 
• Elective Major I: Graphic Design/Graphic Design for Web?
   
• Elective Major II: Graphic Design/Graphic Design for Web?
   
• Elective Major III: Graphic Design/Graphic Design for Web?
   
• History of Art and Design II 
• Illustration 
• National Language / Other Language 

Year 3

• Design Reflective Practice 
   
• Design Research 
• Final Project 
• Industrial Training
• Motion Graphics?
   

Elective I - Choose 1 course(s)

• Creative Writing Skills 
• Digital Transformation and eCommerce
   
• English Grammar in Context 
• English Pronunciation and Speaking 
• English Vocabulary 
•  

• Elective II - Choose 1 course(s)

  • Creative Writing 
  • Digital Entreprise
  • Personal Financial Planning and Investment
     
  • Public Speaking 
  •  

• Elective III - Choose 1 course(s)

  • Fundamentals of Psychology 
  • Sociology in Malaysia Context

MPU 1* - Choose 1 course
 

•  
  • Penghayatan  Etika dan Peradaban - For Local Students
  • Philosophy and Current Issues - For International Students

• MPU 1** - Choose 1 course

  •  
    • Bahasa Melayu Komunikasi 2 - For International Students
    • Falsafah dan Isu Semasa - For Local Students

National Language/Other Languages - Choose 1 course(s)
 

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Communication Tamil For Health Sciences
• Introduction to French
• Introduction to German Language
   
• Introduction to Japanese
   
• Introduction to Korean
   
• Introduction to Tamil Language
   
• Introduction to Thai Language

Co-curriculum - Choose 1 course(s)

• Art, Craft, and Design
• Arts and Cultural Performance
• Community Project

Entry Requirements

STPM: A minimum of Grade C in Any 2 Subjects

STAM: A minimum grade of Jayyid

A-Level: Minimum of Grade D in any 2 subjects

UEC: Grade B in 5 Subjects

SAM: Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects

CPU: Average of 70% in 6 subjects

TVET Diplomas: DKM,DVM,DLKM: 

1. Must be fully accredited by MQA
2. Minimum CGPA of 2.5 or CGPA of 2.0 with at least 2 years working experience in relevant field, subject to Senate/Academic Board's approval.
3. Applicants will be required to pass the admission screening process conducted by the faculty and undergo the Bridging programme if necessary, during the period of their study in addition to the existing curriculum structure
4. Credit transfer can be considered on a case to case basis and subject to existing credit transfer policies which are in effect.

Foundation from UTAR/ Matriculation from other institutions of Higher Learning/Diploma (Level 4,MQF), Advanced Diploma (Level 5, MQF): Minimum CGPA of 2.0

Career Prospects

• Art Director
• Design Executive
• Desktop Publishing Specialist
• Events Designer
• Graphic Designer
• Illustrator
• Multimedia Designer
• Packaging Design Specialist
• Production Manager
• Web Designer